One of the founders of Callmi’s whatsapp message to me after working with us.

About Brinc and Callmi

Brinc is a global venture accelerator dedicated to helping founders solve the world’s most pressing problems. After acquiring Callmi, the Middle East’s #1 mentorship platform, Brinc set out to elevate the platform’s reach. Callmi allows users to book 1:1 video calls with the region’s most in-demand experts, connecting them with valuable advice and mentorship.

Challenge:

We had helped Brinc’s Head of Partnership and Co-founder previously, so after they acquired Callmi, their team approached us.

The Brinc team approached us for assistance in overcoming two critical marketplace challenges:

1. Attracting Mentors: Building a robust pool of experts (the value providers).
2. Engaging Customers: Driving sign-ups and bookings (the value receivers).

This “cold start problem” is common in marketplaces and required a strategic approach to kickstart both supply and demand simultaneously.

Solution:

We designed a content-driven strategy to address both challenges:

1. Mentor Spotlight Series:
   • We created engaging video interviews featuring mentors, highlighting their journeys, expertise, and advice.
   • These videos were shared on social media to provide upfront value to potential customers and inspire them to book calls with mentors via Callmi.
   • The spotlight also served to attract other professionals who wanted to become mentors on the platform.
2. Targeted Social Media Campaigns:
   • We focused on LinkedIn as the primary platform, targeting founders, investors, and professionals most likely to benefit from Callmi.
   • The content helped position Callmi as the go-to platform for expert mentorship in the Middle East.

Here’s a clip we created.

The Entire content was organically driven.

Results and Impact:

Our strategy delivered measurable success: