Cypher Capital is a venture capital firm investing in crypto and Web3.
Bill It Up is their podcast, hosted by Managing Director Bill Qian, where AI meets crypto, technology meets humanity, and East meets West.
A few pieces we produced for the show.
Episode trailer: Polygon founder
Episode trailer: Polygon founder
Short-form clip: Ben Jacobs
Short-form clip: KAST founder's advice
Short-form clip: KAST founder's advice
Cypher Capital was launching a podcast with a guest list most new shows would envy, including founders from Polygon, KAST, and other major names in crypto and tech. The conversations were strong, but the content around them didn't match the level of the guests. There were no proper trailers, no short-form clips, and no distribution plan, so most of the value stayed locked inside full-length episodes.
The bigger goal was to build Bill's personal brand and make Cypher Capital more visible to founders and LPs. The internal team didn't have content experience, figuring out formats was eating up their time, and hiring a few editors wouldn't have solved it. They needed a partner who could own the content side end to end while actually understanding crypto, AI, and venture well enough to pull the right moments out of each conversation.
Research before production. We started by defining who the show was for: crypto and AI founders, ambitious young builders, and people working between Eastern and Western ecosystems. That shaped every creative decision from the first episode.
A dedicated team around the podcast. We set up a lean crew built for this show:
AI-assisted storytelling. We used AI voiceover through ElevenLabs to narrate trailers, which kept the tone consistent from episode to episode.