How we increased their landing page visits by 3000%, 3x’d their followers, and got the Gates family appreciate TKS content. All in 5 months.

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Challenge:

Despite offering a better product than most of their competitors, they struggled to tell their story in a compelling way.

Their marketing felt off, and it showed: applications were slower than expected, their following had stalled, and the content wasn’t reaching or resonating with the right audience.

Internally, the team was frustrated. They kept hiring freelancers, but none could capture their voice or vision.

Content looked unprofessional, lacked cohesion, and took too much time to produce, often with disappointing results.

While others with weaker offerings looked better online, TKS was left behind.

What we did/ solution:

We didn’t just help TKS make content. We built a full content engine and became their creative partner.

1. We started with the basics

Before filming anything, we sat down to really understand what TKS was offering and who they were trying to reach. Most companies mess this part up. They start creating content without actually knowing who it’s for.

We looked at: